Well, it has been around 11 months now since B-brush was launched into New Zealand, and what a ride! The greatest challenge has truly been the fact that it is hard to gain enough exposure and momentum to ensure ongoing success!
Marketing is a challenge with any new product, and so referrals truly do matter.
I believe that when you have a great product, one that functions well and looks good, that you are off to a winning start..however this certainly doesn’t always guarantee that you will be successful, purely because getting a new product to the consumer is in fact quite challenging. Lifestyle expos, and health expos do make a huge difference, but it is time consuming work.
One always has to be prepared to really give your passion 120% at all time.
So, I really hope that you are all still loving B-brush!
We are currently working on a brand new gel based toothpaste formula..so watch this space!